As a resident of Teton Valley, Idaho for going on ten years, I’ve had Kate’s Real Food in my peripheral for some time. My first impression of Kate stayed with me: This lady is no “B.S.”! And this also applies to her line of energy bars. Once the Stash Bar was released, there was no turning back for me. Die-hard fan!
Then, this summer, I found myself in a cubicle at Kate’s Real Food. Suddenly, I was working in the hub of whole food goodness — and I am not even kidding. My olfactory system was on high alert due to the enticing aroma of organic honey that wafts through Kate’s offices and manufacturing facility. My co-worker Myndi informed me that soon I would get so used to the smell, it would simply go away. I hoped she was wrong.
Through the course of my training, light was shed on the many nuances that makes Kate’s energy bars so appealing. As a Kate’s consumer, it’s easy to say, “I eat this product because it tastes good,” – but there’s simply more to it than taste.
Kate’s represents a national food movement. As consumers start to pay attention to the ingredients in their products, they demand more information from food manufacturers. Why wouldn’t you want to know what you are putting in your body? And why wouldn’t these food companies REALLY want us to know?
With Kate’s, you know exactly what you are about to experience. Look no further than the packaging to learn that the taste is delicious and simple in its composition. All the ingredients are recognizable and nothing is hard to decipher.
Let’s take a look at my favorite, the Stash Bar. The taste makes you think it is a decadent treat, but the list of ingredients tells the true tale: Organic oats, organic honey, organic peanut butter, organic dark chocolate, rice nuggets, organic flax seeds, organic hemp seeds, and sea salt. That’s it. No unnatural preservatives included!
If you understand the wonder of oats, you know that your body will benefit from both the protein and fiber. And when there are no lingering questions – when the ingredients are recognizable, organic, and whole – I like to use a certain word. That word is “honest.”
It feels good, deep down, to know I’m employed by a small start-up that understands truth in the food industry (that’s a hard thing to come by these days). Kate’s Real Food takes great pride in the fact that their line of bars is second to none. Belief in the product itself means embracing the whole food movement.
I’d say that is pretty honest work, and I am happy to be a part of the team.