Winter is officially here! Roof racks are on, skis are waxed, and the view from the office window today is nothing but the white fluffy stuff for as far as the eye can see! Â But before the blog becomes plastered with photos of powder turns (for the next. eight. months.), I thought I should offer a peak into our last off-season excursion to Moab to ride bikes and give out some bars!
Once our truck was packed with no less than four bikes, three helmets, Â spare tubes, coolers, shin pads, packs, climbing gear, a couple hundred Tram Bars and a bunny costume (it was Halloween weekend after all), we were off! Heading South during mud season is always a welcome getaway, but going to the 5th Annual Moab Ho-Down Mountain Bike Fest was especially exciting. I set up shop in front of Chile Pepper Bike Shop because a) they organize the event, b) they said I could and c) they have an espresso bar inside with baristas who know what they’re doing (the latter being a sure-fire indicator that good bike mechanics are close by).
With the table set up with information about Kate’s and FREE bars, it wasn’t long before the army of bikers clad in colorful spandex and plastic armor filtered in to pick up their race number, Â snag a shuttle, and test drive a Tram Bar.Â While it was slightly heartbreaking seeing eager bikers load up for a big ride while I had to stay in town, hearing their enthusiastic feedback about Kate’s bars at the end of the day was certainly the redeeming factor! By and large, the conversation went something like this:
“Hey, thanks so much for the bar! That thing was so frickin’ tasty.”
“You’re welcome. Glad you liked-”
“Oh man, they’re sooooo good! I just took it ’cause it was free, but it’s actually, like, really amazing. And I don’t ever really eat energy bars cause they all taste like chewy cardboard. But these things- they’re awesome! It actually tastes like food.”
“That’s because they’re made with real-”
“Do you mind if I take another one for, uh, my friend? Â Oh, and maybe one for tomorrow? And my wife! She’s really into health food stuff…”
And so it went. Getting people hooked on Kate’s bars is about as easy as it gets… and if you can somehow incorporate it into a bike ride in Moab, the job only gets sweeter!
A mini Tram Bar sample hits the spot!
Stopping to enjoy the view on the Porcupine Rim Trail.
The bunny suit in action, just in case you were curious!