It’s not an adventure unless you experience some struggle.

It’s not an adventure unless you experience some struggle. That’s what I say! As we were gathered around a campfire (somewhere high in the Idaho mountains) in the non-stop pouring

The Art of Suffering

It must be 11 AM already. The clouds are rolling in thick, dark and breezy and I’m huffing my bike up the last 500 feet to the top of A

Rachel, our marketing guru, checked in this morning with a quick race report from the Firecracker 50 in Breckenridge yesterday Happy 4th of July! Hope everyone had a great holiday

A Ride With Matt

Kate’s Real Food is happy to support “A Ride with Matt”. Matt was recently diagnosed with Huntington’s disease, a genetic brain disorder that affects muscle coordination and leads to cognitive

Getting Back to the Bike

About 6 weeks ago, I went for a ride – it was a gorgeous evening with perfect temperatures and lots of tacky dirt. I had been thinking about riding the

Team Spotlight:  Bandwagon Racing

We have so many people who love our bars, and more are discovering them all the time. Our athlete ambassadors and teams are instrumental in making this happen, as they

  This week our new marketing guru, Rachel, is headed to the Mountain States Cup Wildflower Rush.  I have to admit it, I have some jealousy pangs: Crested Butte easily is

Trail Work

This week is Victor Bike Week.  We’re celebrating the bike a couple ways – riding to work, helping raise money for the local trails and pathway organization and working on

  I want to share a letter we just received from one of our customers, the folks at Buyer’s Best Friend Retail Store. Buyer’s Best Friend is a California wholesaler

Race Report – Kate at the Boise Ridgeriders Idaho City 100

Kate just returned from a weekend of moto racing at the Boise Ridgeriders Idaho City 100. First a bit of background:  The Boise Ridgeriders Idaho City 100 is an endurance