After months of working on logistics, filling out paperwork, finalizing and creating new materials, the crew at Kate’s finally made it to our first trade show! Heading across the country to the Baltimore Convention Center, Kate’s debuted new packaging and introduced the amazing taste of Kate’s bars to buyers from up and down the East Coast. During
the three day event we talked to loads of people about Kate’s mission, the growing crew at our Idaho office and production facility, and the popularity that comes with making energy bars that actually tastes good (imagine that!). Since we were in the organics section, we attracted folks who really value the same quality that we do when it comes to what you put in your body. People were impressed that we use organic honey as our sweetener, and a calorie count that fills you up and keeps you going. In fact, a number of sly folks came back the next day for “lunch”, which we can only take as a compliment!
We will be exhibiting at a few more trade shows in the coming months, to spread the word about Kate’s Real Food, but it feels good to have the first one under our belt! We even got the distinction of being a finalist for the “New Product Showcase Winner” award for our new Grizzly Bar packaging. Wahoo! Check out a few photos below of our time at Natural Product Expo East.