Inflation impacting snack choices consumers are making
Michelle McAndrews, vice president of marketing and ecommerce at Kate’s Real Food, said her company has navigated the ups and downs of the market by adapting the business as needed while sticking to the company’s core values.
“Looking ahead, we remain optimistic about the future of the bar market and our role within it,” she said. “As consumer demand for nutritious, convenient snacks continues to grow, we’re confident that our organic snack brand will continue to thrive by staying true to our values, listening to our customers and embracing change as an opportunity for growth.”