Setting the BAR High
"These best-selling bars tap into timeless flavor combinations that resonate with a wide audience." Michelle McAndrews said. "Peanut butter and chocolate is a classic pairing that has stood the test of time, appealing to both adults and children with its nostalgic appeal and irresistible taste. Likewise, the combination of dark chocolate, cherries and almonds offers a sophisticated twist on traditional flavors, appealing to health-conscious consumers seeking a more indulgent yet nutritious snack option." When weighing new flavors and formats, the company strives to stay at the forefront of category trends and nutritional research, she said.