We don’t just make organic bars. We get outside whenever we can, because those adventures inspire a good life. That same energy drives everything we do, from the trails we preserve to the communities we explore. It’s what makes us proud to share our work with the world.
Founder & Co-Owner
Chief Executive Officer & Co-Owner
Chief Marketing Officer
Director, Public Relations
Creative Director & Senior Designer
Manager, Event & Partnership
Director, Strategic Initiatives
Executive Vice President, Sales
Director, New Business Development, Emerging Markets, & Strategic Accounts
Director, Team Sales & Emerging Channels
Manager, Eastern Account
Manager, E-Commerce
Senior Director, Grocery, Food Service, Club, Military, & Private Label
Manager, National Accounts
Freeride snowboarder
Sports dietitian, cross-training
Hiker, author
Orthopedic PA-C, snowboarder, cyclist
Mountain biker
Backcountry snow biker, off-road motorcycle racer
Hikers, adventurers
Trail runner, adventurer
Action sports photographer & videographer, skier, snowboarder
Climber, skier, paraglider, route developer
George fuels days in the cold with real food that keeps up when conditions get tough. Whether he’s guiding or climbing, having dependable energy in his pocket makes a difference. Kate’s bars are his snack staple, helping him stay focused on demanding terrain.
Deanna approaches climbing with intention. From indoor training to climbing outside, she relies on Kate’s bars to feel strong and ready for the next adventure. She listens to her body and chooses real food that supports long days while still fitting her active life.
