Happy Earth Day. Here's What It Means to Us.
Earth Day shows up once a year on the calendar. For us, it's built into every bar we make.
That's not a slogan. It's a series of choices — about ingredients, about waste, about how food gets made — that add up to something worth talking about today.
It Starts in the Soil
Every Kate's bar is USDA Certified Organic. That's not just a label on the package. It means the oats, the honey, the nut butters, the dried fruit — every ingredient — is grown and produced without synthetic pesticides, herbicides, or fertilizers.
Why That Matters Beyond Your Body: Conventional farming relies on chemicals that degrade soil health over time, contaminate water systems, and harm the insects and animals that keep ecosystems functioning. Organic farming works with the land instead of against it. It builds soil rather than depleting it. It protects waterways rather than polluting them.
When you choose an organic bar, you're not just choosing cleaner food for yourself. You're supporting a farming system that leaves the land better than it found it.
The Bees Behind Every Bar
Every Kate's bar is sweetened with organic honey — and we're a proud partner of the National Honey Board. That partnership isn't just about having a great sweetener. It's about protecting the creatures that produce it.
Honeybees pollinate roughly one-third of the food we eat. Without them, the fruits, nuts, and crops that fill grocery shelves — and go into our bars — don't exist at the same scale. Supporting organic beekeeping means healthier hives, no synthetic pesticides in the colonies, and more resilient pollinator populations.
Every bar you eat is connected to that chain. Healthy soil grows the oats. Healthy bees pollinate the almonds and cranberries. Organic honey sweetens the final product. It's one system, and it only works when every part of it is cared for.
A Million Dollars of Food We Refused to Waste
When we make our energy bars, there are lots of delicious crumbles left over.
Most companies throw those away. We looked at the numbers and realized we were staring at over a million dollars of perfectly good food headed for the bin every year. So we started bagging it as granola instead.
That's how Kate's Granola was born. Not from a product roadmap. From a refusal to waste real food. It's one of the things we're proudest of — turning what could have been trash into a product people love.
Preserve Where You Play
Our bars are made for people who live outside — hikers, skiers, climbers, trail runners, and everyone who finds something essential in wild places. Those places are not guaranteed. They need protection, funding, and people who show up for them.
That's why we created Preserve Where You Play — our commitment to giving back to the trails, mountains, and wild spaces that inspire everything we do. Because making fuel for outdoor adventures means nothing if the outdoors isn't there to adventure in.
Learn About Preserve Where You Play →
Every Bar Is a Choice
We get it — it's easy to feel like individual choices don't matter against the scale of environmental problems. But food is one of the most direct votes you cast every day. What you eat connects to how land is farmed, how animals are treated, how waste is managed, and what kind of food system gets your money.
We're not perfect. No company is. But we try to make every decision — from the honey in our bars to the granola in our bags to the trails we help protect — point in the right direction.
Happy Earth Day. Thanks for being part of this with us.
0 comments